Direct Mailing
Direct marketing (direct marketing, direct marketing) is a set of activities through which companies successfully build direct marketing communications personally with each consumer of their goods and services and establish long-term mutually beneficial relationships with them. At the same time, communications are two-way: using direct marketing tools, you not only contact customers directly, but also establish effective feedback, receiving a response to offers from your consumers.
Direct Mail - is one of the most sought-after direct marketing tools that solves a number of tasks as part of a comprehensive DM campaign. With the help of direct mail, you can establish constant contact with your customers and regularly inform them about new products, special offers, events.
Direct Mail guaranteed:
• Provides a personal touch to consumers - promotes direct contact with customers
• Allows you to establish constant contact - increases consumer loyalty to your products or services
• Among the various marketing technologies, mailing advertising is one of the most effective. Availability, selectivity and flexibility of such delivery are its main advantages. Sending mail to potential customers ensures an exact hit on the target - the message always reaches the addressee.
• Using Direct Mail, you solve a wide range of different business tasks from researching consumer demand to conducting advertising campaigns.
A special strategy helps to achieve efficiency: information and advertising targeted mailing is carried out in several stages. The first of them is the introductory stage or presentation stage (showing a set of services). The next step involves a more detailed story about the services, information support for the client. And finally, the third stage is a reminder. That is why it is preferable to conduct a series of mailings, of course, if the introductory targeted delivery (postal advertising) has had a positive effect.
Comprehensive Direct Mail campaign, tools:
1. Databases
The database is the first and fundamental step in conducting a comprehensive DM campaign. This tool will provide you with:
• defining the target audience for your products and services
• drawing up an accurate portrait of consumers
• creation of complete lists of consumers
Before working on the creation of the target audience, it is necessary to process the databases.
Our specialists will make a free audit of your database (database) and will be able to offer several processing options.
The specialists of our company correct and update the database on a regular basis. We also work with customer databases and compile a database for specific advertising projects. At the same time, the database can be created according to an expanded number of parameters, which will allow you to identify potential customers and make them the right offer that will not go unanswered.
2. Printing, packaging, and other printing services.
To find out the cost of printing services, you can fill out an online feedback form and our specialists will contact you and tell you the cost of the work.
3. Sending. Rates.
Depending on your tasks, we will be able to offer you the services of sending by UkrPoshta or an alternative postal / courier service.