March 24-25, 2016. For the ninth time, Ukraine's leading specialists in the field of marketing, advertising and PR have gathered to share their practical experience. The main topic of the IX specialized marketing conference "MARKETING R_EVOLUTION" was "RELOAD" of Ukrainian marketing.

The speakers of the conference in their reports presented not only cases of leading companies, but also effective examples of Ukrainian small and medium-sized businesses.

One of the cases was our presentation on the topic: Effective DM campaigns of the Humana trademark for the target audience “Pregnant women and mothers with children under 3 years old: features of working with databases”, which we presented together with Vedara Trade LLC, TM Humana.

At the conference, we received many questions from marketers in Ukraine about how to win the trust of "young mothers", when it is better to contact your target audience and what features of working with databases can be used for timely communication with your customers.

In the near future we will publish slides with the answer to the question - What does Database Processing give when conducting direct marketing campaigns, follow our news. In the meantime, a small photo report from the conference.

Our photo report from the event: